Privacy Policies
Last updated: October 24, 2026. Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.
Who we are?
Fitly (“Fitly”, “we”, “us” or “our”, as appropriate) respects an individual’s privacy and will only collect, use or disclose your personally identifiable information (personal information) following its Privacy Policy. We recognize every individual’s right to privacy and acknowledge our obligation to preserve the confidentiality of personal information.
This Privacy Policy governs the collection, use, storage, and disclosure of the personal information of the users (“User(s)” or “you”) of our website https://fitly.mcma.app (“Website”), products, and services. Fitly is responsible for how we collect, handle, and use this information.
Fitly reserves the right to update its Privacy Policy at any time and such modifications shall be effective immediately unless otherwise stated.
Please note that this Privacy Policy constitutes an integral part of the terms and conditions of use of our Website, in addition to any terms and conditions specific to the use of our Apps, as applicable.
1 What Information Do We Collect?
We collect personal information that you voluntarily provide to us when you register on the Website, express an interest in obtaining information about us or our products and services, when you participate in activities on the Website or otherwise when you contact us.
2 Purposes of collection?
We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. This includes providing and improving our virtual try-on technology and personalizing your fitness experience.
3 Will Your Information Be Shared With Anyone?
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
4 Who Will Your Information Be Shared With?
We may share and disclose your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work.
5 Access to and Deletion of your personal information!
You have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please contact us.
6 Data retention!
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law.
7 What Are Your Privacy Rights?
Depending on your location, you may have certain rights regarding your personal information, including the right to withdraw consent and the right to lodge a complaint with a supervisory authority.
8 Controls For Do-Not-Track Features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.
9 Do We Make Updates To This Notice?
Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible.
*European Economic Area (EEA) Notice
1. Introduction
This policy outlines the procedures and guidelines for providing notice to individuals within the European Economic Area (EEA) regarding the collection, processing, and protection of their personal data in accordance with the General Data Protection Regulation (GDPR).
2. Scope
Applies to all personal data processing activities involving individuals residing in the EEA.
3. Data Collection and Processing
Explicit details on the legal basis for processing, including contract performance and legitimate interest.
- check_circle 4. Consent Management
- check_circle 5. Data Security Protocols
- check_circle 6. Data Subject Rights (GDPR)
- check_circle 7. Breach Notification Policy
- check_circle 8. Policy Review Cycle
- check_circle 9. Compliance Monitoring
Have questions about your data?
Our legal team is here to help you understand your rights.